Minions, generally the prequel/spin-off of the Despicable me iPad Air case team, hits theaters in less then ninety days. As expected, Illumination Entertainment is leaping on cross-marketing opprotunites well before generally the marketing campaign for the film itself should begin in earnest. They are doing it through comic books and very soon, they will be get moving on it with video games.
Variety recently said there was an that the studio has signed per multi-year deal with Electronic Arts to progress video games based on their properties. This type of games are primarily being added for mobile devices, such as smartphones while tablets. Illumination will collaborate through EA's developers on the creative issues with the games.
The first game placed under this deal, Minions Paradice, do bow this summer (to accompany the discharge of Minions, of course). There is described as follows:
In the free-to-play title, players will create their own moreover. Playing as Phil, a brand-new character, they'll help other Minions design, build and craft inside of a tropical environment.
EA won't try to be mining Despicable me iPad Air for beliefs that translate to mobile the. The deal will also cover future émissions tv from Illumination. This will undoubtedly integrate original projects like The Secret Time of Pets and their untitled audio feature, as well as their adaptations from Ricky Gervais' Flanimals books pests Uglydoll toy franchise.
"We try to find unique ways to work with many of our partners and are excited that our filmmaking team is creating game content and articles side by side with EA and Well-known, " Chris Meledandri, founder while CEO of Illumination Entertainment, told in a statement. "We want to take the same level of care and appearance to these games that we bring to many of our films…. 'Minions Paradise' is a great way for you to start our new partnership through EA, and we look forward to sharing the online game with fans all over the world this summer. "
EA has had success with acquire moblie content before (specifically content and articles based on animated properties). In 2012, and they released The Simpsons: Tapped For mobile platforms. Within eight several of its release, the game topped $22.99 million in real money spent on in-game ui items. To this day, it remains one of the many highest-grossing titles in the Itunes Appstore.
Combine that with the fact that mobiles is one of EA's fastest producing divisions, and one can immediately discover why Illumination broke this deal upon the onset of their newest film.
What / things you think? Any thoughts on the news? Does one play these games?