I'm No Angel campaign takes aim at Victoria's Blueprint
The Lane Bryant #IMNOANGEL step celebrates women of all shapes and sizes due to redefining society's traditional notion on sexy with a powerful core info: ALL women are sexy.
The plus-sized lingerie retailer is argument Victoria's Secret's beauty standards head-on with its new marketing campaign.
Lane Bryant has debuted its Spring/Summer babydoll lingerie collection - if you're in the western hemisphere that is - with the marketing slogan I'm No Angel.
It provides a number of black-and-white ads with prominent full-figured models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Even offers, Justine Legault and Elly Mayday stating those words to the digital.
The ads star models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault combined with Elly Mayday.
Victoria's Secret engages a vast number of impossibly beautiful combined with slim supermodels to model it really is lingerie, and calls them it really is Angels.
Lane Bryant chief executive Hermosa Heasley said she hoped the actual campaign would inspire all most women to feel good about themselves.
"Our #ImNoAngel campaign is designed to empower almost all women to love every part of themselves, " she said in a then simply.
"Lane Bryant firmly believes that really sexy and we want to encourage a lady to confidently show it, inside her own way. "
The voice message encourages customers to share their own body-confident selfies.
One of the images in the voice message mimics the recent controversial post by Victoria's Secret called The Gorgeous Body.
That ad featured the actual slogan written across a photo on 10 tall and slender versions, including Angels Lily Aldridge, Behati Prinsloo and Jasmine Tookes.
The post from the American lingerie giant that many sparked so much debate.
Following regularly occurring backlash and criticisms that it promoted body-shaming and an "unhealthy combined with damaging message", the company changed the actual slogan to A Body For Every With the.
Lane Bryant was not the first babydoll lingerie company to capitalise on the ADVERTISING disaster that surrounded the Perfect With the campaign and, if anything, must have been a little late to the party.
BRITISH lingerie brand Curvy Kate in recreated the notorious image make use of models of all shapes and sizes.
Lane Bryant's "empowering" campaign is drawing plenty of impressive feedback online.
And last Don't forget national, lingerie brand JD Williams launched a #PerfectlyImperfect campaign to promote body confidence for everybody women, regardless of their size.
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