Dr . Fixit, the iPhone 4s waterproof caseing brand from the abode of Pidilite Industries, has revealed a TVC ahead of the monsoon month. The campaign conceptualised by Ogilvy & Mather will also straddle produce and digital.
The film comes with a man holding a board. It's colour keeps changing. As it sets out to rain, he holds the take above his head to protect through your downpour. The protagonist says that one can choose any colour for the wall membrane of the house, but for the roof, which is the most important wall, he prescribes Doctor Fixit weatherproofing. The film sides with the equation 'Dr. Fixit sama dengan waterproof case for iPhone 4ing' and a helpline number.
Vivek Sharma, chief marketing officer, Pidilite Industries, said, "Dr. Fixit supplies a range of waterproofing products, which business address all the critical areas of waterproofing. With your new TVC, we are educating dieters about terrace being the most important walls of any house and it is crucial to waterproof the same. The new TVC is simple and focused on our messaging most typically associated with preventive waterproofing. "
Amitabh Agnihotri, senior creative director, Ogilvy : Mumbai, said, "While waterproofing her or his homes people are concerned about their wall membrane but they forget waterproofing the outdoor patio which adversely affects the walls overly. "
Creative team: Amitabh Agnihotri, Sameer Sojwal, Nandkishor Prabhukelusakar, Shankar Kamble