Wednesday, August 12, 2015

Burberry wool scarf, Farfetch, Belstaff, John Lewis Succeed with Fashion Futures Awards

WINNING TECHNOLOGICALLY: Burberry, Farfetch, Belstaff and Alicia Lewis were all among the winning trades at the inaugural Fashion Futures Accolades in London Thursday night. The distinctions, which took place at London wedding venue 8 Northumberland Avenue, were held times Decoded Fashion in partnership with the Mexican Fashion Council, with the aim to "celebrate how the fashion and retail companies are evolving through tech-based aspects, solutions and tools, " generally the organizers said.

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Farfetch won generally the Killer Experience award, for its exercise enhancing its customers' experience on the web and in the brick-and-mortar stores it works that have, while Burberry won the Octet and Bricks award, recognizing generally the firm's omnichannel approach to its in-store experience. Belstaff won the Current Innovator award, for the best use of data files and analytics in fashion and food wholesales, while retailer John Lewis landed the Visionary award for its JLab project, which aims to accelerate generally the progress of start-up firms in to retail sector.

Two designers per won a Great award, which was together with the British government's Great market to promote the U. K. — Craig Green for men's utilize and Claire Barrow for the female wear.

The awards followed Translated Fashion's two-day London summit, great number of judges included Caroline Rush, ceo of the British Fashion Council; Uri Minkoff, ceo of Rebecca Minkoff; Alastair Cotterill, creative strategist at Instagram, and Bonnie Takhar, president concerning Charlotte Olympia.

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