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United States, San Francisco-Apple mobile devices filled with all applications. Supported by Google is using a browser to browse the Web, address most of the demands of the world. Now, site stuck in between the two competing visions, growing dilemma.
We consider the case Yiwan·latelifu (Evan Ratliff) business network publication Atavist Magazine magazine. In order to attract the broadest possible audience, Ratliff said, he felt something has to be done twice: once again is to network, another application is for magazines. But Ratliff said, maintains a Web site, to win readers, while using the App, iPhone user base, it's gonna take time, and lots of time. So, last month, Atavist closed the App, only published on the network.
Ratliff, is the co-founder of the online magazine says: "let people download an application aimed at them, use social networks to send their articles to be much more difficult. "The decision to close the applications is difficult, because Atavist application already has a number of followers. He said, "once, give up any reader is difficult. "But, he said, limit the end is too big.
In theory, the Internet is such a place, in the same place you can reach to billions of potential users, and simple operation and low cost. But as Apple focused app, and Google in the mobile networks, businesses are now competing in the online world with a fragmented.
The two technology giants competing visions have one thing in common: money. Apple's main business is selling equipment, therefore, it is favored to make it iPhone applications on consumer necessities. Google's main revenue comes from people's Internet searches, because it can sell the data to advertisers, and to show people and adapt to their Web search advertising. So, it is a free and open Internet as a favor.
Two are such a big company, so there is considerable overlap. Google also sales applications, with Gmail, Youtube such popular software to make money, and Apple's advertising and search businesses are growing. But even these differences are bound together and vision of their core product, Apple's search tool searches its own equipment and applications work best when, with Google's effort to help people browse the application to suit its own mission: to create a versatile and convenient online search box.
The two days of competing strategies allow publishers especially sad, because categories than most mobile Internet industry, the publishing industry and across applications and networks are high. This is because the publishers tend to cater to the most loyal users, and using the Internet to facilitate new users find themselves. So many publishers in the network and applications put a lot of time and money, which cannot afford a large technical staff team is a huge burden for small publishers.
Apple and Google's recent trend has further exacerbated their plight. Last month, Apple began to allow iPhone and iPad users to launch mobile Web ad blocking tools, which threatened those publishers relying on advertising revenue. Next month, Google will begin punishing those who use pop application site, means reducing their rankings in search engine results. Some people call this "block".
Google, meanwhile, there are many projects aimed at increasing the speed of mobile networks, including one called "mobile Web acceleration" (Accelerated Mobile Pages, or AMP) program. It is mainly focused on publishers, to ensure that improved loading speed of the mobile network and other news articles.
Apple and Google make money from content over the years has been the introduction of competitive practices in this regard, "I'm not surprised, they have become a war between publishers issue," Manage.com advertising sales companies responsible for Publisher development head of Mesa, Maggie (Maggie Mesa) said, "I am surprised is the day it took so long to come. "
An Apple spokeswoman said: "Apple's app store and applications has changed the way people use mobile devices, brought revolutionary changes to the industry as a whole. Our incredible developer community has developed the 1.5 million of the world's most innovative app, made more than 33 billion dollars in Apple's app store revenue. Either select applications or select network to consume content, iOS users with the best experience. "
Google, through the mail, saying: "people want fast, easy to find, you can obtain. Both applications, or mobile Internet for publishers is important, and we are investing in these two areas. "
This application VS. Network debate seems obvious to some sites. Application seems to be to a large extent, have beaten the mobile network. According to a recent Goldman Sachs report released for digital advertising, 60% American online time is spent on mobile applications, about a 30% the time spent on the desktop, and only 9% spent on mobile networks.
For some publishers, however, an application might result in a heavy cost burden. Publishers must promote the application, typically purchase of mobile advertisement asking readers to install the application. Precisely such costs are forcing the lengthy digital journal Magazine last year withdrew from this business, despite its peak had reached 35,000 subscribers in February 2013, and in 28 months created a gross income of US $ 750,000.
Founder GELIN·fulaishiman (Glenn Fleishman) said: "to be head and shoulders above in the DIN is too difficult. "
By contrast, the networks seem to have become an attractive option. Site Atavist you can use social networks to cut marketing costs.
Atavist Ratliff said: "despite the many problems of mobile networks, but I found that few publications started to do now. "Discard after application, he said, he can devote more attention to ways to be promoted through Facebook, Twitter and Reddit article. He said: "these platforms to drive traffic. "
Other sites, like riding a Bike Hugger line website, in an effort to cater to all platforms. Bike Hugger Publisher D.L. Byron (D.L. Byron) from June 2013 have a application, December 2011, have a mobile website. He said that he posted on the Web site, short for encouraging people to subscribe to his application. He said: "the reader and technology evolved, we have evolved. "
Byron said he is keeping a close watch of Apple and Google, because the two companies, both which can be easy to let him lose their ability to profit from the audience.
"Compared to the past when we were only doing desktop publishing, we're going to spend more time thinking about Google and Apple what to do next. "He said," just as Google initially cut off news aggregation, Apple decided to allow blocking ads, they can turn of the hand by touching the rain, hit you by surprise. "
Journal of journal of poetry and prose of the little stars (Little Star Journal) Publisher an·xieerbeige (Ann Kjellberg) said, stuck between two "very disturbing". She can't afford to hire the technical team to develop the application, so that in 2012, she hired 29th Street Publishing small start-ups to develop a software application. Now it took part from this app's subscription revenue. She later 29th Street Publishing has developed a mobile Web site, in advertising revenue from the website that makes it a percentage of the Commission.
Kjellberg said: "anyone who wants to do something on their own to blend into the environment. "She added," companies like Google and Apple, is not ' supporting people engaged in creative common, but on their business model, their equipment, or interaction with the screen become dependent. '" New York Times India snatched China becomes United
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